Creative Direction
&
Olfactory Storytelling
We believe in the ability of scent to build brand affinity.
We are a narrative-led design studio and collective founded by Timothy Han, specializing in creating multisensory and olfactory experiences that bring your brand to life.
Using a character-driven narrative approach, we craft stories that engage your audience on a deeper level, fostering more meaningful connections. Scent enhances customer experiences by boosting visual recall and strengthening brand loyalty—what we call Olfactory Branding.
Our clients are forward-thinking brands and individuals seeking innovative ways to engage with their audience. We’ve worked with brands in fashion, beauty, art, hospitality, and private residences, where our storytelling approach has been instrumental in creating immersive environments and signature scents.
Whether it’s developing bespoke fragrance identities, scenting spaces, or crafting experiential installations, we thrive on pushing boundaries and embracing the extraordinary.
About Timothy
Timothy is a Creative Directory with nearly 25 years' experience working within the beauty and fashion industry.
Timothy originally studied fashion at ESMOD in Paris and worked at Dior and Galliano. He then chose to to refine his knowledge of design at the Architectural Association School of Architecture in London before founding Brand to Life, a design consultancy who created experiences for the likes of Audi, Browns Fashion, Diageo NBV, London Fashion Week, Smirnoff, Vashi and The Peninsula London amongst others.
In 2014 Timothy founded his award winning eponymous perfume brand that helped to establish him as a globally recognised talent within the perfume industry. He was also instrumental in helping the United Nations to launch the first steering group aimed at promoting sustainability within the luxury sector before it was a thing.
Timothy is fascinated by the dichotomy that exists between the analogue and technology worlds; and how the two can co-exist together to deliver new kinds of experiences.
Timothy lives in London with his Siberian Husky Balto and his two children.